what they really think and some may have difficulty articulating ideas or feelings well. This is the last phase where your research is complete, and the owner can use the results to apply to their businesss marketing plans. At this step, it is suggested to take the input of other people in your company. Some people may break this marketing process into additional steps, but these five basic steps mentioned above are all you need to make a good start. Define the Objective Your Problem. How will I use that information? Each nugget of information is precious and will be part of the masterful conclusions you will soon draw. This is when a company would start a marketing campaign. We all know that conducting market research is crucial to a strong, well thought-out business and marketing plan, but with the plethora of information out there its tough to establish where to start and what to look for. While it is important to answer the original question, remember that market research is one input to a business decision (usually a strong input but not the only factor. The market research process is a systematic methodology for informing business decisions. There are a number of research techniques to use, including the following: Interview Clients. You get the idea. . This will allow you to catch potential problems early, and there are always problems. Develop your Research Plan, once the problem is determined, the next phase is to formulate and design the research plan. Determine Your Research Design. As an alternative, try to make new decisions for your business while taking the collected data under consideration. A great way to present the data is to start with the research objectives and business problem that were identified in step. .